Benefits of a website.
Every day more and more people use the internet to find information. It is convenient and saves time more than any other media such as newspapers, magazine and TV.
Having a website has become so “normal” that customers and the general public simply expect all companies to have a website.
1. A website creates a competitive edge
If your customers (or suppliers) can’t find you online, they will find your competitors. With more and more companies making a web presence, your company will be more likely to lose business to your competitor because you fail to represent yourself (properly) on the internet. It is important that your website looks good on all devices, is easy to navigate and has enough information about your brand, products and services. Your website is the first thing a potential customer sees, an ugly or incomplete website will have the potential customer with an unnecessary bad image of your company. People often choose to do business with an inferior company just because their website looked better or answered their questions. Don’t let that happen to you!
2. A website increases awareness about your products and services
A website makes it easy for customers to learn more about your business at their own pace. A customer that buys product X from you often doesn’t know that you also sell Product Y or Service Z. Through your website you can tell your customers (and potential customers) more about your products and services without them having to phone you or take the time to meet with you in person.
3. A website increases your hours of operation
Not only will your website be there 24 hours a day, 365 days a year with the possibility of reaching millions of people every day, but it will make it possible for your customers to contact you outside of your normal business hours. Your website, hosted by SPIN, is still working for you while you are at leisure or asleep.
4. A website reduces costs
A good website reduces publishing costs: One of the largest expenses a business can incur is designing, printing and delivering marketing materials. Websites are quicker, easier and more cost-effective to update than print-based media. You can keep your website more current, more affordable and easier to manage than any other media.
A good website reduces marketing costs: Buying advertising space, whether it’s a newspaper ad, billboard or radio spots, can be expensive. In addition is the burden of the hours spent trying to figure out the perfect words to say in a limited space. A website is an unlimited number of full-page ads that you can change any time!
A good website reduces communication costs:
On a website you can have pictures, details and prices of your products and services. You can include the very latest company information, hours of operation and maps indicating the location of your store(s). Your website can supply your staff, suppliers and business partners with important and timely information. Almost any printed item can be converted to a web page and distributed by e-mail at far less cost and time than any other medium.
5. A website enhances your company image
A website can help you to establish a credible, professional image, instilling a level of trust with your customer and their purchasing confidence will follow suit. Your website can (and should) reflect the spirit and vision of you and your company. The Internet also offers the opportunity for a small-business to portray itself as a big business. (Or, for a big business, to fall flat by having a website that poorly represents its true stature.) How do you want your business be perceived on the web?
6. A website improves customer service
Does your staff spend a lot of time on the phone answering customer requests for information on a product or service? Do they keep answering the same questions and sending out the same material? Do they spend a lot of time on the phone with customer support?
A website can help reduce long distance phone bills, postage costs, printing costs and labour costs (and frees them up to perform other tasks) by having that information on your website.
Your website can also take orders while you sleep as people can place orders on a website at any time, day or night. You would be surprised how many extra sales you could have by developing an on-line brochure or virtual store.
A website lets you publish support information with up to the minute accuracy. Some companies only offer support through their website. If the website doesn’t offer the answer an online feedback form is provided. This is perhaps the most underrated usage for business websites.
7. A website opens new channels of communication with staff, affiliates, agents and suppliers
Intranet websites (websites that are generally closed to the Internet users and are accessible to organization members only) are an easy way to provide your employees with a way to reach the information they need to perform their duties in one centralized location. You can post benefits information, changes in staff, compliments for hard work, a place for their schedules, and much more. You can put as much or as little information as you want on your site and make them supply a password to access the information that needs to be kept private. Here’s where you can keep corporate records and make version control much easier.